Digital Analyst
Company: Synchrony Financial
Location: Saint Paul
Posted on: June 24, 2022
Job Description:
Job Description:Role Summary/Purpose:This AVP, Digital
Measurement Analytics will be responsible for designing and
developing measurement strategies, collecting, and translating data
to deliver on actionable insights for Synchrony's App. The ideal
candidate will be hands-on, partnering with agile, technology, and
marketing groups to implement digital measurement, and leverage
online/offline data, content management tools and 3rd party service
providers for deep dive analysis. This role partners cross
functionally as well as with analytics leadership, to solve complex
problems to enable better strategic decisions, drive customer
engagement and deliver digital growth. The key focus of this role
will be to ensure Data Availability and Measurability of Customer
Impact associated with enhancements made in the AppThis position is
remote, where you have the option to work from home. On occasion we
may request for you to commute to our nearest office for in person
engagement activities such as team meetings, training and culture
events. To ensure the safety of our colleagues and communities, we
require employees who come together in-person to be fully
vaccinated. We're proud to offer you choice and
flexibility.Essential Responsibilities:
- Agile Analytics individual contributor building measurement
strategies to the digital feature/functions
- Support about 3-4 agile teams working on Synchrony's Native
App
- Collaborate with Technology and UX teams to understand
feature/platform
- Design and develop measurement solutions, leveraging Adobe,
GA360 and Analytical logs technologies
- Create Analytical requirements or stories, convert business
requirements to stories
- Partner with agile and Digital tagging teams to implement
analytics data solution
- Perform quality checks and provide required sign off
- Provide actionable insights to Business and Product team
- Partner with Digital analytics product owner, business and
platform teams to identify Critical, Primary and Secondary KPI's to
measure developing feature
- Create 30-, 60- and 90-days actionable insights into the
features/functions developed by agile teams
- Showcase performance of the developed feature/function, backing
the analytics data
- Provide recommendations to improve conversation, identifying
and reducing frictions in customer paths
- Gatekeeper of all digital KPI's related to functions developed
and released by supported agile teams
- Provide cross functional training around developed KPI and
guide PnL teams with digital analysis/analytics
- Responsible for data accuracy and integrity, for developed
functions
- Perform other duties and/or special projects as
assignedQualifications/Requirements:
- Bachelor's degree, OR high school diploma/GED and 7+ years
analytics experience in digital, marketing, portfolio management
and product development in credit card/consumer businesses
- 3+ years of work experience including:
- 2+ years of experience in working with digital analytics
platforms such Adobe Marketing cloud or Google Marketing Cloud
- 1+ years of experience in SAS or Python or R studio and/or SQL
and working knowledge of Data warehouse conceptsDesired
Characteristics:
- Experience in digital analytics stacks with exposure to GA360
or Adobe
- Eager to learn, ideate and collaborate to bring out best
solutions to analytics problems
- Hands on, self-motivated professional who can effectively
prioritizes multiple analytics projects
- Ability to solve business questions through quantitative
approaches and translate to business insights
- Experience with Tableau or other data visualization tool
preferred
- Experience with Big Data environment, Hive tables, Hive
SQL
- Knowledge around across channel or device attribution, customer
experience measurement for POS
- Demonstrate ability to manage complexity and multiple
assignments with less supervision
- Strong understanding in credit card industry, Marketing,
financial P&L drivers
- Excellent communication skill both verbal and
writtenEligibility Requirements:
- You must be 18 years or older
- You must have a high school diploma or equivalent
- You must be willing to take a drug test, submit to a background
investigation and submit fingerprints as part of the onboarding
process
- You must be able to satisfy the requirements of Section 19 of
the Federal Deposit Insurance Act.
- New hires (Level 4-7) must have 9 months of continuous service
with the company before they are eligible to post on other roles.
Once this new hire time in position requirement is met, the
associate will have a minimum 6 months' time in position before
they can post for future non-exempt roles. Employees, level 8 or
greater, must have at least 24 months' time in position before they
can post. All internal employees must consistently meet performance
expectations and have approval from your manager to post (or the
approval of your manager and HR if you don't meet the time in
position or performance expectations).Legal authorization to work
in the U.S. is required. We will not sponsor individuals for
employment visas, now or in the future, for this job opening.All
qualified applicants will receive consideration for employment
without regard to race, color, religion, sex, sexual orientation,
gender identity, national origin, disability, or veteran
status.Reasonable Accommodation Notice:
- Federal law requires employers to provide reasonable
accommodation to qualified individuals with disabilities. Please
tell us if you require a reasonable accommodation to apply for a
job or to perform your job. Examples of reasonable accommodation
include making a change to the application process or work
procedures, providing documents in an alternate format, using a
sign language interpreter, or using specialized equipment.
- If you need special accommodations, please call our Career
Support Line so that we can discuss your specific situation. We can
be reached at 1-866-301-5627. Representatives are available from
8am - 5pm Monday to Friday, Central Standard Time.The salary range
for this position is 75,000.00 - 150,000.00 USD AnnualSalaries are
adjusted according to market in CA and Metro NY and some positions
are bonus eligible.Grade/Level: 10Job Family Group:Marketing
Keywords: Synchrony Financial, St. Paul , Digital Analyst, Professions , Saint Paul, Minnesota
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