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Director of Content Development & Production, APM Studios

Company: Minnesota Public Radio
Location: Saint Paul
Posted on: April 4, 2021

Job Description:

Director of Content Development & Production, APM Studios The mission of American Public Media Group (APMG) is to enrich the mind and nourish the spirit, thereby enhancing the lives and expanding the perspectives of our audiences and assisting them in strengthening their communities. We aspire to be the leader-- in creating trusted and meaningful listening experiences with and for curious people, and we seek-- to create a diverse, inclusive culture focused on growth and outcomes to serve our audiences.-- APMG's primary operating divisions Minnesota Public Radio, Southern California Public Radio and American Public Media offer multi-regional FM broadcast channels, website, mobile and social media channels, live events, national content creation and distribution. Together, these divisions operate 49--public radio stations and 42 translators serving regional audiences in eight states from Minnesota, Michigan and the Upper Midwest to Idaho and California; distribute a portfolio of more than twenty national programs reaching nearly 20MM listeners weekly through 1,000 radio stations; serve rapidly growing audiences on digital, social and mobile platforms; and produce an--increasing and diverse array of podcasts featuring the best in food, culture, entertainment, mental health, water, early brain development, business and investigative journalism.-- Your Role: APM Studios, American Public Media's podcast unit, is a rapidly growing arm of our core content business. We are seeking a Director of Content Development & Production who will be responsible for the development and creation of all new shows from APM Studios, from ideation to release. The ideal candidate should have strong editorial judgment, bring deep knowledge of content development and a demonstrated track record of launching successful new podcasts. The role requires expert management of in-house and independent producers, as well as the ability to drive collaborations with external businesses and editorial partners to commission high quality content that engages audiences and grows revenue. The Director of Content Development sets the editorial standard for new shows, whether the content was produced in-house, created by an external partner, or wholesale acquired. Partnerships, constant vetting of external pitches, and an active search process for viable acquisitions is an important part of APM Studios' content strategy. The Director is expected to lead this process. Location: St. Paul, MN, New York, Los Angeles or Remote, USA Position Responsibilities:

  • Develop and create innovative, high quality content to significantly increase APM Studio's global audience reach - ensuring that the content delivers on specific audience goals and earns their loyalty.
  • Work with the GM and COO to ensure that priorities and editorial strategy are aligned against unit's ambitious long-term audience and revenue growth targets.
  • Set editorial vision and brand voice for APM Studios' new podcasts and their product development across platforms and formats.
  • Work in partnership with the Executive Editor in order to develop spin-off projects for existing shows in the portfolio
  • Lead collaborations with external media and distribution partners on co-productions, pitch new show concepts to all the relevant stakeholders, and ensure quality of new products meets APM standards.
  • Work to make APM Studio's content development more digitally focused and nimble via a clear vision on how to prioritize workflows that support digital storytelling; share best practices with all in-house groups and external production partners.
  • Implement and manage the greenlight process for new original content from APM Studios. Business Acumen
    • Stay abreast of innovations in the content and media world, such as emerging communication and delivery platforms.
    • Partner with Audience Insights and Marketing to stay on top of consumer insights, digital platform and media trends, and focus-group testing methodologies that can help inform new show concepts and pilots in development for APM Studios.
    • Collaborate with Brand Solutions Sales Lead to gain insights on what clients and brand partners value in new APM content and audience deliverables.
    • Work with Research and Marketing to forecast and track podcast audience and content goals for our new shows. Leadership
      • Manage a team consisting of (1) Senior Development Producer, (1) Senior Editor, (1) Line Producer, contract producers and hosts and rotation of interns.
      • Build a highly inclusive and creative culture that allows team members and external production partners to thrive in an environment that encourages risk-taking and innovation.
      • Translate strategy into actionable goals and KPIs for the content development team.
      • Lead and manage an ambitious creative editorial staff, including editors, development producers and freelancers.
      • Foster a creative and productive work environment geared towards serving the needs of APM's audience and organizational goals while also advancing staff members' professional growth.
      • Advocate for APM Studios' new content development needs with key stakeholders across the company, including COO and GM.
      • Represent APM Studios and its new content slate at senior executive meetings, external trade and industry conferences, press releases. Required Education and Experience:
        • 10+ years' experience in media
        • 4+ years management experience Required Skills, Knowledge and Abilities:
          • Demonstrated ability with multi-platform content.
          • Track record of developing and launching new podcasts and/or innovative editorial products for digital or traditional media.
          • Demonstrated leadership and people management skills.
          • Ability to motivate staff and develop high performing, diverse teams with a focus on inclusion.
          • Exceptional communication skills with internal and external stakeholders
          • Leadership skills, with steadfast resolve and personal integrity
          • Strong storytelling and/or journalism background.
          • Strong knowledge of media trends, including changing audience habits, emerging content platforms and the public media industry's competitive environment.
          • Disciplined management style, an accessible personality, and the ability to effectively lead change. Preferred Skills and Experience: Reporting to this Position:
            • Manage a team consisting of (1) Senior Development Producer, (1) Senior Editor, (1) Line Producer, contract producers and hosts and rotation of interns. Physical Demands and Working Conditions:
              • Must be able to perform the essential duties of the position with or without reasonable accommodation.
              • Ability to manage some work outside of standard office hours as needed.
              • Physical Demands:--
              • Required to move about in an office environment and sit for extended periods of time
              • Required to move about in the community
              • Frequent use of hands for data entry/keystrokes and simple grasping
              • Working Conditions:-- Diversity creates a healthier atmosphere: All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status, sexual orientation, gender identity or expression, marital status, genetic information, or any other characteristic protected by law. We are committed to hiring a breadth of diverse professionals and encourage members of diverse groups to apply.

Keywords: Minnesota Public Radio, St. Paul , Director of Content Development & Production, APM Studios, Professions , Saint Paul, Minnesota

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