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Digital Content Specialist

Company: University of Minnesota
Location: Saint Paul
Posted on: January 23, 2023

Job Description:

Apply for JobJob ID353638
LocationTwin Cities
Job FamilyMarketing & Communications
Full/Part TimeFull-Time
Job Code8342DM
Employee ClassCivil Service
Add to Favorite JobsEmail this JobAbout the Job

The Digital Content Specialist works directly with the Director of Marketing and Communications to support the Weisman Art Museum's (WAM's) varied programs. This individual will collaborate with WAM's many departments - including Curatorial, Development, Education, Student Engagement and Programs, Visitor Services, and the WAM Shop - to ensure timely and effective outreach to audiences. In doing so, the Digital Content Specialist contribues to the WAM's mission of creating lively art experiences for the University of Minnesota community and larger public.This is a 100%, 12 months continuing Civil Service appointment (classification 8342DM, Marketing and Communications Pro 2-Digital Marketing).SALARY: $50,835 to $54,000WORK MODE: WAM staff are currently working in a hybrid mode (2 days remote and 3 days on campus). Tthis arrangement is subject to change.


Digital Media Management (70%):

    • Strategize and execute Weisman Art Museum email marketing campaigns utilizing rich media and storytelling techniques
    • Adapt and evolve Weisman's email strategy to attract new audiences
    • Manage data extensions and lists in Salesforce Marketing Cloud
    • Engage with UMN Salesforce Marketing Cloud community to participate in ongoing training opportunities and to build strategic relationships across peer departments and organizations
      • Lead social media strategy and editorial calendar while acting as primary account manager across WAM's social media accounts (Instagram, Facebook, TikTok, LinkedIn, and YouTube)
      • Monitor and respond to questions and queries sent to account pages
      • Collaborate cross-departmentally on social media campaigns
      • Create engaging and relavan social media content across channels to build brand awareness and amplify key messages with Digital Content Team and Communications Intern
      • Manage and implement paid social media campaigns for WAM channels
      • WEBSITE:
        • Collaborate with web developers of UofM Drupal community to improve WAM's website user experience, SEO, and website accessibility
        • Assist with content migration for WAM website redesign
        • Participate in ongoing training opportunities and opportunities to buildS strategic relationships across peer departments and organizations
        • ANALYTICS:
          • Create and update monthly analytics dashboard
          • Synthesize and incorportate findings from analytics report into overall digital communications strategy Communications and Program Support (15%):
            • Edit and proofread content created by others for usability, organizational content, readability, and appropriateness for the intended audience
            • Incorporate digital accessibility into all aspects of marketing/communications workflow (i.e. closed captioning for all video content, alt tags, and creation of accessible PDFs)
            • Create digital ad spots for external marketing campaigns
            • Assist in the creation of pring graphic design piecesStudent Worker Management (10%):
              • Manage two student workers: Communications/Editorial Assistant and Multimedia/Design AssistantMiscellaneous (5%):
                • Create and update signage for museum visitor services staff (front-of-house signage), events coordinator (rental and wedding brochures), and small-scale collateral design for programs (table tents, dorm flyers) as well as rotating exterior banners.
                • Attend weekly meetings and occasional trainings

                  • Bachelor's degree in communications, journalism, marketing, art or related field, plus 2 years of experience or 6 year combined equivalent education and experience
                  • This experience has to include a minimum of 2 years of successfully demonstrated professional experience in marketing, communications and/or comparable experience in non-profit communications.
                  • Proficiency with Adobe Creative Suite (Illustrator, InDesign, and Photoshop).
                  • Experience with social media applications (Facebook, Twitter, Instagram, YouTube)
                  • Graphic design, writing, and editing experience and knowledge
                  • The successful candidate will be prepared for attendance at some evening and weekend events.
                    About the Department

                    Housed in a striking stainless steel and brick building designed by architect Frank Gehry, the Weisman Art Museum offers an educational and friendly museum experience. The museum's collection features early 20th century American artists such as Georgia O'Keeffe and Marsden Hartley, as well as a diverse selection of contemporary art. A teaching museum for the University of Minnesota and the community, the Weisman provides a fresh, engaging arts experience through an array of [programs and a changing schedule of exhibitions. There's always something interesting to see and do at the Weisman.

                    Working at the UniversityAt the University of Minnesota, you'll find a flexible work environment and supportive colleagues who are interested in lifelong learning. We prioritize work-life balance, allowing you to invest in the future of your career and in your life outside of work.The University also offers a comprehensive benefits package that includes:
                    • Competitive wages, paid holidays, and generous time off
                    • Continuous learning opportunities through professional training and degree-seeking programs supported by the
                    • Low-cost medical, dental, and pharmacy plans
                    • Healthcare and dependent care flexible spending accounts
                    • University HSA contributions
                    • Disability and employer-paid life insurance
                    • Employee wellbeing program
                    • Excellent retirement plans with employer contribution
                    • Public Service Loan Forgiveness (PSLF)
                    • Financial counseling services
                    • Employee Assistance Program with eight sessions of counseling at no costPlease visit the for more information regarding benefits.
                      How To Apply

                      Applications must be submitted online. To be considered for this position, please click the Apply button and follow the instructions. You will be given the opportunity to complete an online application for the position and attach a cover letter and resume.Additional documents may be attached after application by accessing your "My Job Applications" page and uploading documents in the "My Cover Letters and Attachments" section.To request an accommodation during the application process, please e-mail or call (612) 624-UOHR (8647).

                      The University recognizes and values the importance of diversity and inclusion in enriching the employment experience of its employees and in supporting the academic mission. The University is committed to attracting and retaining employees with varying identities and backgrounds.The University of Minnesota provides equal access to and opportunity in its programs, facilities, and employment without regard to race, color, creed, religion, national origin, gender, age, marital status, disability, public assistance status, veteran status, sexual orientation, gender identity, or gender expression. To learn more about diversity at the U:
                      Employment Requirements

                      Any offer of employment is contingent upon the successful completion of a background check. Our presumption is that prospective employees are eligible to work here. Criminal convictions do not automatically disqualify finalists from employment.

                      Please note: All employees at the University of Minnesota are required to comply with the University's Administrative Policy: COVID-19 Vaccination and Safety Protocol by either providing proof of being fully vaccinated on their first day of employment, or complete a request for an exemption for medical exemption or religious reasons. To learn more please visit:
                      About the U of M

                      The University of Minnesota, Twin Cities (UMTC)The University of Minnesota, Twin Cities (UMTC), is among the largest public research universities in the country, offering undergraduate, graduate, and professional students a multitude of opportunities for study and research. Located at the heart of one of the nation's most vibrant, diverse metropolitan communities, students on the campuses in Minneapolis and St. Paul benefit from extensive partnerships with world-renowned health centers, international corporations, government agencies, and arts, nonprofit, and public service organizations.

Keywords: University of Minnesota, St. Paul , Digital Content Specialist, Other , Saint Paul, Minnesota

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