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Marketing Coordinator

Company: Yardbird
Location: Saint Paul
Posted on: May 14, 2022

Job Description:

YB Marketing Coordinator

At Yardbird, we're not only in the business of selling high quality outdoor furniture; we're also helping to create and deliver the vision for the backyard lifestyle. We're a group of hard-working, passionate individuals who aim to disrupt the traditional retail and eCommerce outdoor furniture industry. From quality to style, we hold ourselves to the highest standards because we want our customers to have the very best.

About the role:

We're looking for a talented, curious, and experienced marketer to join our growing team to help create, execute, and optimize the company's marketing and advertising strategy. As the Marketing Coordinator, you will lead our showroom marketing efforts, manage, and improve our e-commerce experience, support operation needs, and maintain relationships with our vendors and partners.

As a Marketing Coordinator, you've got to:

  • Assist the Marketing Director with planning, coordinating, and executing the company's annual marketing plan.
  • Manage the Yardbird e-commerce and Point of Sale experience alongside our retail and operations teams.
  • Planning and managing the annual marketing budget to ensure revenue and advertising efficiency goals are being met system wide.
  • Conduct new market and competitive research across the outdoor furniture industry.
  • Partner with design and retail teams to create and plan new marketing initiatives.
  • Partner with engineering and operations teams to create new marketing and technology solutions that will improve our customer experience.
  • Conduct data analysis and reporting to understand areas of improvement and opportunity to grow our market share in the outdoor furniture industry.
  • Act as liaison between marketing department and external marketing vendors.
  • Work with and support creative team during any marketing production.

    We want you to join the flock if you can check most of these boxes:

    • 2-5 years of consumer marketing experience
    • Shopify, Magento or other e-commerce platform experience
    • Experience with retail point of sale systems a plus
    • Excellent written and verbal communication skills
    • Ability to understand, assess, & problem solve by leveraging technical and analytical skills
    • Ability to work effectively within a cross-functional team environment
    • Project management and presentation skills
    • Self-starter with excellent follow through
    • Ability to prioritize and meet deadlines
    • Motivation, flexibility, and attention to detail are required to meet the demands of our fast-paced and passionate working environment

      This role will require some evening and weekend hours during our peak season as well as potential domestic and international travel.

      We thank all applicants for their interest, however, only those selected for interview based upon experience will be directly contacted.

Keywords: Yardbird, St. Paul , Marketing Coordinator, Other , Saint Paul, Minnesota

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