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Digital Media Tagging Implementation & Attribution Specialist

Company: Kelly Services
Location: Saint Paul
Posted on: April 9, 2021

Job Description:

Kelly Services is seeking a Digital Media Tagging Implementation & Attribution Specialist for one of the largest financial services holding companies in the United States.Job Title: Digital Media Tagging Implementation & Attribution SpecialistLocation: Minneapolis OR Cincinnati (Remote to start)Type: Temp, potential Temp-To-HireLength: 9-MonthsEst. Start Date: 4/5/2021Hours: 40 hours/week, 8 hours/dayPay Rate: $27 - $32 per hourDescription:Company is looking for a Digital Media Tagging Implementation & Attribution Specialist to reside within our Media Execution & Measurement team. This person will be responsible for the proper implementation, testing, and management of our 1st party and 3rd party tagging solutions for Company's digital media campaigns and broader analytics tags related multi-touch attribution measurement.You will be working with internal partners and agency partners on tagging strategy and implementation of various media and analytics tags (specifically GCM, Acxiom, C3) within our tag management system. You will also be testing, verifying and monitoring tag activity to ensure proper measurement. This role will have the responsibility of maintaining and updating all media tag documentation and tracking tools. You will also work closely with Compliance and Risk Teams for tag approvals and auditing.Must Haves:

  • In-depth knowledge and experience with tag management systems like GTM, Ensighten or Tealium, Tealium experience is preferred
  • Experience with Google Campaign Manager, DV360 & SA360 as it relates to tag development & deployment
  • An understanding of media vendor tagging and procurement (3rd party tags).
  • Experience with debugger tools (Preferred Chrome console, Alternatives: Charles, Chrome plugin debugger tools, etc.)
  • Proficiency in MS Office Suite specifically Excel and PowerPoint
  • Experience and understanding of Adobe Analytics & Workspace
  • General understanding of marketing channels and tacticsNice to Have:
    • Tagging solution experience within an agency environment
    • An understanding of JTL, JavaScript and jQuery
    • Display, SEM campaign development & management
    • Experience with Microsoft Teams, Jira and/or ConfluencePersonal Attributes:
      • Must have keen attention to detail and strong organizational skills
      • Must be an excellent, detailed communicator (verbal & written) who is able to disseminate information across a wide variety of expertise levels within external & internal groups
      • Should have a project manager mentality and enjoy that type of work
      • An inquisitive mind who likes to stay up-to-date on the latest trends as they relate to your industry and expertise
      • Someone who is always looking for efficiencies and better, easier ways to achieve goals--APPLY TODAY!**Important information:-- This position is recruited for by a remote Kelly office, not your local Kelly branch.-- If you have questions about the position, you may contact the recruiter recruiting for this position--(robv492@kellyservices.com),--however,--your resume should be uploaded via the--"SUBMIT RESUME"--button included within**Why Kelly--?You're looking to keep your career moving onward and upward, and we're here to help you do just that. Our financial staffing experts will connect you with premier companies for opportunities where you can learn, grow, and thrive. Jobs that fit your skills and experience, and most importantly, fit right on your path of where you want to go in in your career. It all adds up.About Kelly--At Kelly, we're always thinking about what's next and advising job seekers on new ways of working to reach their full potential. In fact, we're a leading advocate for temporary/non-traditional workstyles, because we believe they allow flexibility and tremendous growth opportunities that enable a better way to work and live. Connecting great people with great companies is what we do best, and our employment opportunities span a wide variety of workstyles, skill levels, and industries around the world.Kelly is an equal opportunity employer committed to employing a diverse workforce and providing accommodations for people with disabilities in all parts of the hiring process as required under its Employment Accommodation Policy. Kelly will work with applicants to meet accommodation needs that are made known to Kelly in advance.]]

Keywords: Kelly Services, St. Paul , Digital Media Tagging Implementation & Attribution Specialist, Other , Saint Paul, Minnesota

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