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Sr Director, Digital & Web

Company: Trellix
Location: Saint Paul
Posted on: May 27, 2023

Job Description:

Job Title:
Sr Director, Digital & Web
Role Overview:
We're looking for a Sr Director of Digital and Web Marketing who will oversee the company's digital marketing and web development strategy to drive profitable growth and achieve leadership of Trellix products in cybersecurity. The person in this role will be a strategic leader who drives impactful online experiences that scale customer engagement and growth in online presence and internal capabilities. They will be an integral member of the marketing leadership team, leading the strategy and performance of all organic and paid demand gen activities across all digital platforms.
While there is remote working flexibility, the role requires the person to be local to California.
Key Responsibilities:

  • Lead the development of the digital strategy within the digital marketing and web development teams in accordance with corporate goals

  • Optimize and scale strategies for both organic and paid digital marketing leveraging the latest digital technology

  • Responsible for the integration of all digital tactics and channels across all brands to drive awareness, demand, and loyalty

  • Lead and facilitate the website redesign and website optimization processes from concepting, to hand-off, to launch

  • Communicate effectively with other departments within the organization and function within a team environment.

    About You:

    • Strong understanding of established web and mobile standards and a curiosity about emerging technologies

    • Strong commercial and analytical skills - experience analyzing data and actively communicating business unit KPI's to the executive team and other business units through reports and QBR's

    • Proven track record of converting data-driven analytics to gain consumer insights, drive targeted digital campaigns, optimize user experience, drive conversion and ROI

    • Hands-on experience designing and driving digital campaigns using channels such as paid and organic search, social, display, email, Chat, etc.

    • Demonstrated ability to understand the customer journey and analyze the competitive landscape to drive and optimize digital campaigns

    • Based in California (Bay area).

      Base Pay Range: $225K - 275K. Actual base pay within this range will depend on varying circumstances, including the work location, individual qualifications, company budget and other operational business needs. Compensation may also include annual bonuses and long-term incentives, subject to various metrics and company policy.
      Company Benefits and Perks:
      We work hard to embrace diversity and inclusion and encourage everyone to bring their authentic selves to work every day. We offer a variety of social programs, flexible work hours and family-friendly benefits to all of our employees.

      • Pension and Retirement Plans

      • Medical, Dental and Vision Coverage

      • Paid Time Off

      • Paid Parental Leave

      • Support for Community Involvement

        We're serious about our commitment to diversity which is why we prohibit discrimination based on race, color, religion, gender, national origin, age, disability, veteran status, marital status, pregnancy, gender expression or identity, sexual orientation or any other legally protected status.
        Trellix is a global company redefining the future of cybersecurity. The company's open and native extended detection and response (XDR) platform helps organizations confronted by today's most advanced threats gain confidence in the protection and resilience of their operations. Trellix's security experts, along with an extensive partner ecosystem, accelerate technology innovation through machine learning and automation to empower over 40,000 business and government customers. More at .

Keywords: Trellix, St. Paul , Sr Director, Digital & Web, IT / Software / Systems , Saint Paul, Minnesota

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