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Web Designer

Company: St. Catherine University
Location: Saint Paul
Posted on: November 17, 2021

Job Description:

St. Catherine University and the Marketing Department invite applications for a Web Designer.St. Catherine University's mission is to educate women to lead and influence. Successful employees believe in the mission and honor our values of academic excellence, community, integrity, social justice, and reflection. St. Kate's is the largest private women's college in the nation, ranked #1 among Minnesota Private Colleges for social mobility. Our Fall 2021 class self-identify as BIPOC at nearly 50%!Marketing at St. Catherine University is undergoing exciting changes. With a focus now on enrollment goals and content marketing, we connect students to our mission and to their potential to achieve their dreams here. We are digital-first marketing professionals who focus on value-propositions and intuitive design that has meaning to our student segments. And we are driven through measurement of tactics for continuous improvement. Leveraging our collective knowledge and assets, and open team culture, we strive to deliver a best-in-class student experience to students of all races, religions, genders, and abilities.The Web Designer creates a best-in-class user experience and digital environment for www.stkate.edu and will have a mobile-first attitude, continually enhancing the prospective student experience on our site. Creating dynamic pages that engage users and generate and support conversion to enrollment is the primary focus of the role. Responsibilities include:

  • Partner with Marketing Director and other team members from Admission to set the vision and strategy with a focus on design and user experience for the website as a content marketing tool with the primary focus on supporting lead generation and conversion to support enrollment objectives, ensuring that content is inclusive of our diverse student population.
  • Partner with IT to ensure our digital presence meets the needs of the user and the University, and aligns with marketing needs, University goals, and industry best practices.
  • Leads implementation of SEO best practices and collaborates with Marketing, IT, and agency partners to implement, if needed.
  • Partner with Marketing team members to post and optimize content on the site.
  • Integrate website tracking and analytics into digital lead campaigns, digital advertising campaigns, social media, email campaigns and other campaigns and University initiatives to ensure evaluation for ROI, including measuring success in attracting interest from diverse candidates.
  • Identify new content opportunities and oversee the development of new content to optimize the user experience, SEO, and admissions lead generation.
  • Together with the Content Manager, develop website metrics. Report on analytics monthly and utilize for ongoing improvements.
  • Partner with IT to provide ongoing website maintenance and enhancements.
  • Use a combination of markup languages to create web pages.
  • Write functional requirement documents and specifications.
  • Create quality mockups and prototypes for new pages on tight timelines.
  • Assist back-end developers (IT) with coding and troubleshooting.
  • Lead design of cascading style sheets (CSS) that are consistent across all browsers and platforms, and University brand guidelines.St. Catherine University in St. Paul/Minneapolis, Minnesota, is a comprehensive Catholic university and home to one of the nation's largest colleges for women, with associate and graduate programs for all genders. Founded by the Sisters of St. Joseph of Carondelet in 1905, the University integrates liberal arts and professional education within the Catholic traditions of intellectual inquiry and social teaching. Committed to excellence and opportunity, St. Catherine enrolls students in certificate, associate, baccalaureate, master's and doctoral programs in traditional day and evening/weekend/online formats.Minimum qualifications:
    • Three-years experience with CSS, HTML, JavaScript and jQuery
    • Three years utilizing Drupal as well as software programs like the Adobe Creative Suite
    • Two-years' experience improving web analytics via search engine optimization (SEO)
    • Two-years' experience managing a website leveraging inbound marketing strategies
    • Understanding of web usability and information architecture
    • Current knowledge of digital marketing industry trendsJob Type: Full-timePay: $32.00 - $34.00 per hourBenefits:
      • 401(k)
      • 401(k) matching
      • Dental insurance
      • Employee assistance program
      • Employee discount
      • Flexible schedule
      • Flexible spending account
      • Health insurance
      • Health savings account
      • Life insurance
      • Paid time off
      • Parental leave
      • Professional development assistance
      • Tuition reimbursement
      • Vision insuranceSchedule:
        • 8 hour shift
        • Monday to FridayCOVID-19 considerations:Given the way campus life inherently puts people in close proximity to each other, St. Catherine University has implemented a vaccination requirement. For more information, visit stkate.edu/coronavirus-info/vaccine.Experience:
          • Drupal: 3 years (Required)
          • CSS, HTML, JavaScript and jQuery: 3 years (Required)Work Location:
            • One locationWork Remotely:
              • YesWork Location: One location

Keywords: St. Catherine University, St. Paul , Web Designer, IT / Software / Systems , Saint Paul, Minnesota

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