Manager- Merchandise & Retail Experiences

Company: MN Vikings Football
Location: Saint Paul
Posted on: May 16, 2022

Job Description:

Job DescriptionSUMMARY: This role is responsible for fan engagement and revenue generation at the Vikings three retail merchandise locations and two museum properties. This position is the primary contact that bridges our third party operators (Fanatics, ASM, Viking Lakes) and various in-house departments (Corporate Partnerships, Events, Ticket Sales, Youth Marketing, Archives, Legends, Creative, Finance, etc.…) to manage all retail and merchandise related business objectives. ESSENTIAL DUTIES AND RESPONSIBILITIES:

• Identify areas for business growth, then develop and execute action plans including museum programming and retail experiences.
• Be the Vikings liaison to merchandise operator Fanatics, collaborating and negotiating to ensure they are meeting fan engagement, service, revenue and brand objectives.
• Coordinate Vikings marketing efforts for all retail locations, including but not limited to:
• Develop content calendar and create relevant content to promote the retail locations.
• Create annual marketing plan including creative strategy and media strategy.
• Market the museum(s) as a destination to tour operators and initiate on-going promotion to bus tour operators.
• Promote Museum to area hotels and other attractions in the region.
• Partner with Vikings Group Ticketing to market group ticket opportunities.
• Create exceptional experience through unique fan engagement opportunities and ensuring the implementation of our Skol Service standards at all retail locations.
• Work with Vikings Events department and other Vikings departments to schedule, coordinate and execute museum access for after-hour events and special projects.
• Collaborate with Vikings Youth Marketing and Community Relations department to develop and execute field trip experiences at both Museum locations.
• Be the point person with the Vikings Corporate Partnerships, Creative and Marketing departments to strategize, create and sell limited edition merchandise and promotions.
• Lead the strategy and project manage Vikings merchandise and Museum Pop-ups at community events and locations (i.e. State Fair, Draft Party, summer festivals, etc.…)
• Establish and maintain operations policies and procedures. Provide continual evaluation of policies and procedures to improve fan engagement, area operations, efficiency and service to both internal and external customers.
• Serve as the building representative for the Vikings Museum and the Team Store at Viking Lakes, as well as the liaison between U.S. Bank Stadium; stadium operator ASM and Minnesota Sports Facilities Association.
• Manage and analyze detailed reports on attendance, revenue, and expenses. QUALIFICATION REQUIREMENTS:
  • Experience managing merchandise, apparel and retail KPIs
  • Ability to successfully meet deadlines in a fast-paced, time-sensitive sports environment
  • Effective cross-departmental collaborator and communicator.
  • 5+ years of retail marketing experience.
  • Bachelor's Degree in similar related field
  • Available to work extended hours including evenings, weekends and holidays CONFIDENTIALITY REQUIREMENTS: This position may require the individual to have access to confidential records and information. To successfully perform this position, confidentiality of the information with which the individual has contact must be maintained. PHYSICAL DEMANDS: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
    • Ability to perform physical tasks such as lifting and moving boxes etc.
    • Ability to sit or stand for long periods of time WORK ENVIRONMENT: The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
      • Standard office for regular office hours, on-site events OUR DEI Commitment: The Minnesota Vikings are committed to creating and sustaining a culture for you. Whoever you are, we are an organization that embraces and empowers people of all backgrounds and experiences and incorporate diversity, equity, and inclusion into the foundation of everything we do. We are proud to have a culture that empowers our people to harness their uniqueness to develop their full potential as a contributor to the success of the organization and the communities we serve. The Minnesota Vikings are an equal opportunity employer, and we continue to commit to creating equitable opportunities by ensuring that our place can be anyone's place.

Keywords: MN Vikings Football, St. Paul , Manager- Merchandise & Retail Experiences, Hospitality & Tourism , Saint Paul, Minnesota