Senior Director of Marketing, Artificial Intelligence
Location: Saint Paul
Posted on: May 28, 2023
The AI Center of Excellence (COE) serves as the central organization responsible for aligning and developing the company's unified AI marketing and go-to-market (GTM) plan. The Director of Marketing for the AI COE plays a pivotal role in presenting a cohesive and compelling AI strategy to the market, working across the AI teams in each of Intel's business units and the central software organization. This leader will need deep AI experience and the ability to collaborate effectively within large, matrixed organizations. They will be accountable for overseeing all AI marketing activities, including messaging, positioning, audience programs, demand generation, content development, social media, and sales enablement.
Key Responsibilities include:
Leading cross-functional teams in crafting and socializing aligned AI marketing plans that focus on the benefits and outcomes delivered by Intel and partner AI solutions.
Continuously driving alignment and communication across marketing, communications, sales, and business units.
Acting as the marketing partner for the sales team by equipping them with winning marketing plans, proof points, value propositions, impactful content, training, messaging, and resources.
Collaborating closely with developer marketing teams and business unit/product marketing teams.
Leveraging Intel's central marketing teams to move quickly and scale, such as utilizing end-user research, branding initiatives, demand generation strategies, and events.
Building and nurturing a world-class marketing team that is customer-obsessed, energized, and possesses deep insight and expertise in artificial intelligence solutions and usages.
To be a successful candidate, one must possess strong communication and influencing skills, including experience working in matrixed environments and presenting to executives, customers, and technical audiences.
Minimum qualifications are required to be initially considered for this position. Preferred qualifications are in addition to the minimum requirements and are considered a plus factor in identifying top candidates.
MS in Marketing or Business Administration.
10+years of product marketing experience in a B2B technology company
5+ year's experience in:
AI marketing role focused on end users/enterprise, developers, and/or data scientists
Working experience and understanding of data center and artificial intelligence, solutions, usages, and ecosystem
Understanding and working experience of artificial intelligence, pain points, and priorities
Experienced leader of people. History of developing others, recruiting top talent, and getting them to collaborate as a high-functioning team.
Inside this Business Group
Intel's Sales and Marketing (SMG) organization works with global customers and partners to solve critical business problems with Intel based technology solutions. SMG works across business units to amplify the customer voice and deliver solutions that accelerate their business. We work across numerous industries, including retail, enterprise and government, cloud services and healthcare as examples. The operations team focuses on forecasting, driving alignment with factory production and delivering efficiency tools and our marketing capability drives demand and localized marketing in locations around the globe. Our sales force navigates a complex partner and customer ecosystem while shaping product roadmaps, driving value for our customers, and collaborating to harness emerging technology trends to deliver comprehensive solutions.
Intel strongly encourages employees to be vaccinated against COVID-19. Intel aligns to federal, state, and local laws and as a contractor to the U.S. Government is subject to government mandates that may be issued. Intel policies for COVID-19 including guidance about testing and vaccination are subject to change over time.
All qualified applicants will receive consideration for employment without regard to race, color, religion, religious creed, sex, national origin, ancestry, age, physical or mental disability, medical condition, genetic information, military and veteran status, marital status, pregnancy, gender, gender expression, gender identity, sexual orientation, or any other characteristic protected by local law, regulation, or ordinance.
We offer a total compensation package that ranks among the best in the industry. It consists of competitive pay, stock, bonuses, as well as, benefit programs which include health, retirement, and vacation. Find more information about all of our Amazing Benefits here: https://www.intel.com/content/www/us/en/jobs/benefits.html
Annual Salary Range for jobs which could be performed in US, California: $188,530.00-$329,690.00
*Salary range dependent on a number of factors including location and experience
This role will be eligible for our hybrid work model which allows employees to split their time between working on-site at their assigned Intel site and off-site. In certain circumstances the work model may change to accommodate business needs.
Position of Trust
This role is a Position of Trust. Should you accept this position, you must consent to and pass an extended Background Investigation, which includes (subject to country law), extended education, SEC sanctions, and additional criminal and civil checks. For internals, this investigation may or may not be completed prior to starting the position. For additional questions, please contact your Recruiter.
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