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Strategic Programmatic Campaign Manager (Remote)

Company: Media News Group
Location: Saint Paul
Posted on: September 25, 2022

Job Description:

We want to be the best. That's why we hire the best. As the 2018 winner of Digiday's Worklife Award for Most Passionate Employees at an Agency, we thrive on challenging, rewarding, purpose-driven work. We're looking for skilled individuals like you - for professionals full of talent, but not of themselves.

Adtaxi is a client-centric digital organization that brings scale, precision, and sophistication to digital marketing. Leveraging the belief that people matter as much as technology, we help advertisers solve complex marketing challenges with custom, performance-driven solutions.

We are a Facebook Small Business Solutions Partner, a Google Premier Partner, and the recipient of the 2016 Google Channel Sales Innovator Award - US; this prestigious award, the only one in the innovation category presented to a U.S. company, recognizes the leading-edge technology of our Quantum Optimization Platform.

Essential Functions

The Strategic RTB Campaign Manager will be responsible for the account creation and launch of programmatic buys using a variety of buying and analytics tools. The Strategic RTB CM will become proficient in campaign monitoring, conversion development and client success. The right person will be working with the sales and client services teams across Adtaxi in order to build a strong operations and communication channel to accelerate our company's strongest client relationships.

What you will be doing:

* Clearly understand and translate the needs of an advertiser into a strategic plan created for their performance goals


* Build, launch and manage campaigns in Demand-Side Platforms


* Work in concert with SEM and Social operations teams to accelerate client conversion objectives across platforms


* Monitor pacing and delivery to ensure campaigns are on track to deliver the allocated budget


* Perform account maintenance responsibilities and escalate campaign issues to team members and clients


* Creatively problem solve analytics and attribution challenges on behalf of our clients


* Understand advertiser goals, market position and expectations while working with digital sales specialists in applying this data to a tailored digital strategy.


* Build campaign infrastructure to track and report on an audience's response to marketing, employing an advanced understanding of tag management solutions, website data and events.


* Focus campaign optimization and strategic efforts on direct response, utilizing our suite of customized conversion tracking and analytics tools to increase advertiser ROI, setting and beating benchmark returns month over month.


* Work within a collaborative team of highly experienced programmatic media buyers, sharing ideas and best practices



Competencies & Skills

* 2-3 years' experience in a campaign management or digital media buying role is required


* Required hands-on experience trafficking and managing campaigns through one or more demand-side platforms, background in The Trade Desk is required


* Intellectual curiosity and an interest in advertising technology and media buying


* Bachelor's degree in Advertising, Marketing, Business, Statistics, or Economics preferred


* Expertise in Microsoft Office (Excel and PowerPoint), Google Analytics


* Proven analytical and critical thinking skills while working with large data sets


* Proactive self-starter who can prioritize efficiently and work independently


* Capability to thrive in an entrepreneurial environment and start-up atmosphere



Preferred Experience

* The Trade Desk experience


* Experience with Google Analytics, Microsoft Excel, Google Ads


* Agency Experience



Work Environment

This job operates in a professional office environment and at the Company and client sites for business meetings and presentations. This role routinely uses standard office equipment such as computers, phones, photocopiers, filing cabinets and fax machines.

Remote available everywhere but in Colorado

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. While performing the duties of this job, the employee is regularly required to talk and hear. The employee frequently is required to stand; walk; use hands to finger, handle or feel; and reach with hands and arms and requires the ability to occasionally lift office products and supplies up to 30 pounds.

Other Duties

This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.

#LI-JB1

Keywords: Media News Group, St. Paul , Strategic Programmatic Campaign Manager (Remote), Executive , Saint Paul, Minnesota

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