Product Marketing Manager - Corporates Outbound
Company: Thomson Reuters
Location: Saint Paul
Posted on: August 6, 2022
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Job Description:
Do you enjoy working within and collaborating across
organizations and different companies? Do you have experience
crafting value propositions and supporting sales teams?We are
looking for a Product Marketing Manager for the Corporates Outbound
Product Marketing team to drive channel enablement for Partnerships
and Alliances for our Legal and Tax portfolios; this includes
product launch activities and messaging for both the Legal Research
and Software product lines. You will own a wide range of essential
product marketing activities necessary to increase product
awareness and usage, enable sales channels, launch products, and
drive retention.Note: This is a *hybrid role (*mix of working from
home and in-office) and can be based in either of these Hub office
locations: Dallas area (Carrollton), Minneapolis/St. Paul area
(Eagan).More About the RoleIn this opportunity as Product Marketing
Manager you will:--- Work closely with internal and external teams
including channels/segments, product management, sales, sales
enablement, inbound product marketing, marketing strategy, creative
and production, campaign planning, and content center of excellence
to develop and execute product marketing programs and
initiatives.--- Act as key execution arm of new product launches
and releases; plan and manage new product launch calls and delivery
of channel enablement tools for relevant channels.--- Deliver and
support development of high-impact product marketing activities
that drive and support product awareness, client usage and
retention, market leadership, and enable new sales and
up-selling/cross-selling for the Legal product lines.--- Develop
product positioning and market-facing messaging that promotes our
Legal offerings in the Corporates market.--- Communicate
product-specific value propositions to the market and
internal/external teams and develop materials/tools that support
the channels/segments in meeting their sales and revenue goals.---
Proactively produce product awareness and consideration programs.
Provide analyses to measure ROI and effectiveness, and
recommendations for program refinement in the future.--- Analyze,
interpret, and utilize market information, including customer and
competitive data and market research to build effective product
marketing programs and strategies.--- Develop marketing materials
such as sell sheets, web pages, videos, battlecards, pitch decks,
etc., with input from stakeholders across the business.About YouYou
may be a fit for the role of Product Marketing Manager if you
have:--- Bachelor's degree in business, marketing, or
communications (or equivalent experience); MBA or JD preferred---
5+ years of strategic management, strategic communications,
strategic marketing, customer segment marketing, or similar
experience--- Experience working in a sales channel and/or
supporting a sales channel through commercial and customer growth
programs. Alliance / Partner marketing a plus.--- Comprehensive
business acumen of key financial metrics including Revenue, Net
Sales, Price, Promotion, and Incentives--- Proven
leadership/collaboration with cross functional teams to deliver
business results--- Demonstrated ability to define, structure and
lead complex strategic projects end-to-end--- Capable of working in
a matrixed environment; ability to support multiple time-sensitive
initiatives simultaneously--- Strong verbal, written and
influential presentation skills--- Current work in, or strong
familiarity with Legal industries a big plus.What's in it For
You?You will join our inclusive culture of world-class talent,
where we are committed to your personal and professional growth
through:--- COVID-19 Response: Currently, the majority of our
employees are working within a hybrid environment consisting of
in-office and remote work, and following local COVID-19 bylaws and
guidelines.--- Culture: Globally recognized and award-winning
reputation for equality, diversity and inclusion, flexibility,
work-life balance, and more.--- Wellbeing: Comprehensive benefit
plans; flexible and supportive benefits for work-life balance:
company-wide Mental Health Days Off; Headspace app subscription;
retirement, savings, tuition reimbursement, and employee incentive
programs; resources for mental, physical, and financial
wellbeing.--- Learning & Development: LinkedIn Learning access;
internal Talent Marketplace with opportunities to work on projects
cross-company; Ten Thousand Coffees Thomson Reuters caf--
networking.--- Social Impact: Eight employee-driven Business
Resource Groups; two paid volunteer days annually; Environmental,
Social and Governance (ESG) initiatives for local and global
impact.--- Purpose Driven Work: We have a superpower that we've
never talked about with as much pride as we should - we are one of
the only companies on the planet that helps its customers pursue
justice, truth, and transparency. - Together, with the
professionals and institutions we serve, we help uphold the rule of
law, turn the wheels of commerce, catch bad actors, report the
facts, and provide trusted, unbiased information to people all over
the world.
Keywords: Thomson Reuters, St. Paul , Product Marketing Manager - Corporates Outbound, Executive , Saint Paul, Minnesota
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