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Product Marketing Manager - Corporates Outbound

Company: Thomson Reuters
Location: Saint Paul
Posted on: August 6, 2022

Job Description:

Do you enjoy working within and collaborating across organizations and different companies? Do you have experience crafting value propositions and supporting sales teams?We are looking for a Product Marketing Manager for the Corporates Outbound Product Marketing team to drive channel enablement for Partnerships and Alliances for our Legal and Tax portfolios; this includes product launch activities and messaging for both the Legal Research and Software product lines. You will own a wide range of essential product marketing activities necessary to increase product awareness and usage, enable sales channels, launch products, and drive retention.Note: This is a *hybrid role (*mix of working from home and in-office) and can be based in either of these Hub office locations: Dallas area (Carrollton), Minneapolis/St. Paul area (Eagan).More About the RoleIn this opportunity as Product Marketing Manager you will:--- Work closely with internal and external teams including channels/segments, product management, sales, sales enablement, inbound product marketing, marketing strategy, creative and production, campaign planning, and content center of excellence to develop and execute product marketing programs and initiatives.--- Act as key execution arm of new product launches and releases; plan and manage new product launch calls and delivery of channel enablement tools for relevant channels.--- Deliver and support development of high-impact product marketing activities that drive and support product awareness, client usage and retention, market leadership, and enable new sales and up-selling/cross-selling for the Legal product lines.--- Develop product positioning and market-facing messaging that promotes our Legal offerings in the Corporates market.--- Communicate product-specific value propositions to the market and internal/external teams and develop materials/tools that support the channels/segments in meeting their sales and revenue goals.--- Proactively produce product awareness and consideration programs. Provide analyses to measure ROI and effectiveness, and recommendations for program refinement in the future.--- Analyze, interpret, and utilize market information, including customer and competitive data and market research to build effective product marketing programs and strategies.--- Develop marketing materials such as sell sheets, web pages, videos, battlecards, pitch decks, etc., with input from stakeholders across the business.About YouYou may be a fit for the role of Product Marketing Manager if you have:--- Bachelor's degree in business, marketing, or communications (or equivalent experience); MBA or JD preferred--- 5+ years of strategic management, strategic communications, strategic marketing, customer segment marketing, or similar experience--- Experience working in a sales channel and/or supporting a sales channel through commercial and customer growth programs. Alliance / Partner marketing a plus.--- Comprehensive business acumen of key financial metrics including Revenue, Net Sales, Price, Promotion, and Incentives--- Proven leadership/collaboration with cross functional teams to deliver business results--- Demonstrated ability to define, structure and lead complex strategic projects end-to-end--- Capable of working in a matrixed environment; ability to support multiple time-sensitive initiatives simultaneously--- Strong verbal, written and influential presentation skills--- Current work in, or strong familiarity with Legal industries a big plus.What's in it For You?You will join our inclusive culture of world-class talent, where we are committed to your personal and professional growth through:--- COVID-19 Response: Currently, the majority of our employees are working within a hybrid environment consisting of in-office and remote work, and following local COVID-19 bylaws and guidelines.--- Culture: Globally recognized and award-winning reputation for equality, diversity and inclusion, flexibility, work-life balance, and more.--- Wellbeing: Comprehensive benefit plans; flexible and supportive benefits for work-life balance: company-wide Mental Health Days Off; Headspace app subscription; retirement, savings, tuition reimbursement, and employee incentive programs; resources for mental, physical, and financial wellbeing.--- Learning & Development: LinkedIn Learning access; internal Talent Marketplace with opportunities to work on projects cross-company; Ten Thousand Coffees Thomson Reuters caf-- networking.--- Social Impact: Eight employee-driven Business Resource Groups; two paid volunteer days annually; Environmental, Social and Governance (ESG) initiatives for local and global impact.--- Purpose Driven Work: We have a superpower that we've never talked about with as much pride as we should - we are one of the only companies on the planet that helps its customers pursue justice, truth, and transparency. - Together, with the professionals and institutions we serve, we help uphold the rule of law, turn the wheels of commerce, catch bad actors, report the facts, and provide trusted, unbiased information to people all over the world.

Keywords: Thomson Reuters, St. Paul , Product Marketing Manager - Corporates Outbound, Executive , Saint Paul, Minnesota

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