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Global Digital Marketing Manager

Company: TSI
Location: Saint Paul
Posted on: November 22, 2021

Job Description:

Job Summary

Responsible for setting the strategic global direction for TSI's digital presence, including website presences, social, and all digital outlets. Leads the setting of objectives and goals for the corporation's digital properties, the planning, design, optimization, measurement and reporting of TSI's B2B websites. Design and develop effective strategies to improve ecommerce, social media, and digital demand generation programs with the goal to improve the customer experience, as well as increase brand awareness and preference, generate qualified leads, and improve customer service. This position will drive online marketing tactics including SEO, PPC, Lead Generation, Lead Nurturing, Conversion, ecommerce, Remarketing, Retargeting, and Data Analysis.

Job Responsibilities

Establish the strategic global direction of all TSI digital channels

Lead digital initiatives cross-functionally with Marketing Communications team, Software team, Business Unit Directors, Product Managers, Product Marketing Specialists

Develop strong partnership with IT organization

Coach and mentor the global marketing communications specialist team to increase their digital expertise

Define, develop and implement digital processes and process improvements across the organization, including training, mentoring and coaching to ensure processes are adhered to and resulting in intended outcomes

Strategic Vision:
Develop and lead the execution global digital strategy and the development of tools, templates and processes supporting TSI business success

Develop communications around the digital strategy to align the organization at all levels

Identify and evaluate current digital marketing trends and best practices engaging customers and prospects, implementing those appropriate to further grow the digital footprint of TSI

Optimize the content marketing aspects of TSI's digital platforms such as website and CRM, in partnership with the Marketing Communications team, IT, Software, and Sales departments

Tactical Execution:
Direct the development and execution of high impact, results-oriented digital plans and programs

With digital team, support lead generation activities such as digital advertising, email campaigns, webinars, website, and social media

Develop departmental budget and review business unit marketing budgets for effective utilization of digital marketing spend

Coach and mentor Marketing Communications team members in the creation, development, design, and measurement of digital campaigns

Supervisory Responsibilities

Oversee the Digital Team strategy, planning, execution and measurement of all digital outlets for TSI. Supervise the Digital Team workload to ensure prioritization, appropriate resource assignments, and deadlines.

Job Requirements

Education - Required -- -Bachelor's degree in Marketing or related field


10 + years of experience in marketing or B2B digital marketing
Proven experience with customer experience design, website management, search engine optimization, search engine marketing and social media
Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
Proven experience in demonstrating influence across an organization, including senior level management
Experience with international markets highly valued

Knowledge of:

Advanced knowledge of Google Ads and Google Analytics
Demonstrated knowledge of marketing automation and email platforms
Advanced knowledge content layout experience with the ability to use content management systems, use basic html/CSS and working knowledge .net platform
Advanced knowledge of SEO, PPC, social media and email marketing campaigns
Proven ability to develop strategies to drive online traffic and grow customer engagement via digital channels

Position requires limited travel, estimated up to 10%


All offers of employment in the U.S., where legally permitted, are contingent on the candidate showing proof of being fully vaccinated against COVID-19 19 (currently one dose of the Johnson & Johnson vaccine or two doses of the Pfizer or Moderna vaccine + 14 days) to pass the pre-employment requirements. Individuals with medical issues or sincerely held religious beliefs or practices that prevent them from getting the vaccine may request an exemption / reasonable accommodation from the vaccine requirement.

Keywords: TSI, St. Paul , Global Digital Marketing Manager, Executive , Saint Paul, Minnesota

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