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Director - Customer Acquisition Audience Growth (Saint Paul,MN)

Company: Shutterfly
Location: Saint Paul
Posted on: March 26, 2020

Job Description:

Shutterfly is hiring a Director, Audience Growth in Minneapolis (Eden Prairie).The Growth Marketing team is a data-driven and growth-focused function bringing marketing, analytics, user insights, and experimentation together to develop and optimize the user acquisition and engagement strategy to drive customer and business growth. The Director, Audience Growth, will be responsible for driving our new customer growth strategy with a strong emphasis on cross-platform marketing initiatives by partnering closely with the marketing channel leads on planning, strategy and cross-channel optimization. This is a high-visibility role and a great opportunity to make an impact in driving future growth for the company. How will you make an impact?Drive marketing strategy for customer acquisition and conversion including levers to improve customer repeat engagement Define role of web, mobile and app marketing as a customer acquisition tool including identifying role of app installs and re-engagement as a growth lever Lead marketing strategy to drive customer acquisition and app installs and evangelize focus on customer acquisition marketing within the organization with a sight to improving customer retention and repeat purchase Own and partner with marketing channels to define budget, CPN targets and marketing initiatives while driving testing and media mix optimization for improving acquisition and mobile performance Drive reporting to assess success and work with analytics to define and evolve performance KPIs Develop business relationships with key mobile measurement and tool partners (e.g. Appsflyer, Branch, etc.) in order to drive innovation and stay on top of industry trendsYour success will be because you are/have 10 years experience in consumer marketing with exposure to web, mobile and app marketing Experience driving customer growth and lifecycle management with strong strategic and analytical skills and comfort with testing and optimization Experience working in an ecommerce company with strong mobile presence preferred High levels of integrity, autonomy and self-motivation with ability to juggle various projects and priorities in a fast-paced environment Experience presenting to C-level executives Experience with app marketing measurement partners desired BA/BS in Marketing, Business, etc; MBA preferredAbout ShutterflyShutterfly's purpose is to help Share Life s Joy. For over 20 years, Shutterfly has and will continue to empower customers to make the most out of life s most memorable moments. We delight over 10 million customers, processing over 26 million orders yearly and hosting over 40 billion photos. That is a lot of memories. Memories become stories we pass down through generations. Where you work is as important as what you do. Shutterfly s values guide us in how we Share Life s Joy. We are warm, inclusive and collaborative; we grow through innovation; we debate important decisions, then fully commit are a few of our values. Who you work with is important too. Shutterfly employees are talented, committed, collaborative and nice too! To learn more about us, go to Shutterfly Inc. Associated topics: analyst, b2c, b2e, business development, business intelligence, customer, guest, inside sales, sales, strategy

Keywords: Shutterfly, St. Paul , Director - Customer Acquisition Audience Growth (Saint Paul,MN), Executive , Saint Paul, Minnesota

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