Marketing & Communications Manager

Company: University of Minnesota
Location: Saint Paul
Posted on: September 3, 2024

Job Description:

Apply for JobJob ID362613
LocationTwin Cities
Job FamilyMarketing & Communications
Full/Part TimePart-Time
Regular/TemporaryRegular
Job Code9761MG
Employee ClassAcad Prof and Admin
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About the Job


Job Code Title Description: Marketing and Communications Professional 4
Appointment: .75 - 1.00 FTE, Regular, Exempt
Unit: Masonic Institute for the Developing Brain (MIDB)
Salary Range: $80,000 - $100,000 Full-Time ($60,000 - $75,000 at .75 FTE)
Reports To: Director of Communications, Office of Academic Clinical Affairs
Location: Minneapolis Campus, Hybrid (2-3 days on campus per week)

OVERVIEW
The Masonic Institute for the Developing Brain (MIDB) marketing and communications manager is responsible for supporting the MIDB co-directors, chief of staff and research program leaders in their efforts to enhance the visibility and reputation of the Institute.

This position oversees marketing, communications (including public and internal relations), and branding, including day-to-day management and direction of the MIDB's strategic communications program, website, mass email, social media, and creation and placement of branded materials.

This position will report to the Director of Communications for the Office of Academic Clinical Affairs (OACA) and be dedicated 100% to the Masonic Institute for the Developing Brain (MIDB). As such, the position will have a strong dotted line relationship to the co-directors of MIDB and work directly with the MIDB leadership team.

KEY RESPONSIBILITIES
Communications Strategy and Content Development (50%)
* Develop, implement and assess communications and content strategy; provide guidance on communications issues; ensure MIDB messaging is clear, compelling, and integrated.
* Manage all print and digital (website, social media) channels, including use of analytics and best practices to refine and enhance content strategies and audience engagement.
* Develop and implement new story formats, including multimedia options, based on goals and audience.
* Develop and write editorial and marketing materials that promote MIDB, spotlight our Institute's innovation, etc.
* Draft and edit high-profile communication materials for leadership.
* Provide strategic communications guidance to individuals throughout the organization on major launches, key initiatives, critical meetings, and change management.
* Develop, maintain and enhance tools and guidelines (e.g., MIDB style guide, editorial brand guidelines, and communications toolkit) to ensure consistent internal and external messaging.

Marketing Strategy and Brand Management (30%)
* Develop and implement strategic marketing strategies that reach MIDB target audiences to advance MIDB's mission; to promote Institute programs, resources, and services; and to demonstrate impact of the MIDB.
* Develop marketing collateral (including presentations, brochures, and other materials) for MIDB resources, service lines, and programs.
* Manage the development of videos, photography, and design work.
* Ensure all MIDB materials for internal and external use meet and adhere to MIDB and University brand standards.
* Evaluate the impact of communications and marketing activities, including events.

Collaboration (10%)
* Work with the MIDB administration team, Office of Academic Clinical Affairs (OACA) Communications, University communicators, University Relations and others to expand the reach and impact of communications internally and externally.
* Coordinate with the MIDB administration team to leverage talents and communications vehicles to support strategic initiatives.

Public Relations (10%)
* Collaborate with OACA Communications and University Relations to pursue and respond to external media opportunities; prep spokespeople; coordinate and staff interviews; and collaborate with others across the University and external partners as needed.
* Draft press releases, expert alerts and briefing materials.


Qualifications


REQUIRED QUALIFICATIONS
* BA/BS degree and at least 6 years of experience in a relevant field.
* Demonstrated leadership, collaboration, customer service competence.
* Demonstrated excellent written and oral communication in English.
* Proven ability to establish and maintain effective working relationships with internal clients, external clients and the public.
* Proven ability to work within a fast-paced high-change environment.
* Proven experience with managing websites and social media channels.
* Demonstrated commitment to diversity and inclusion.

PREFERRED QUALIFICATIONS
* Master's degree in communication, business administration, public administration or related field.
* Ten years of professional communications experience that includes supervisory responsibilities.
* Highly proficient with technology including content management systems, and email marketing software.
* Experience with Adobe Creative Suite (particularly InDesign and Photoshop) and video editing software.
About the Department


The Masonic Institute for the Developing Brain (MIDB) is dedicated to fostering the healthy brain function of children across the lifespan with the mission to set and maintain a healthy trajectory for all children toward positive life outcomes through early neurobehavioral and mental health assessment, innovative targeted interventions, informed policy-making, compassionate child-advocacy, and community education. The MIDB's mission of basic and clinical research in the field of neurobehavioral development is supported by its Neuroimaging core, which fosters collaborations within departments at the University of Minnesota and across institutions to build teams with the highest possible degree of expertise.
Benefits


Working at the University

At the University of Minnesota, you'll find a flexible work environment and supportive colleagues who are interested in lifelong learning. We prioritize work-life balance, allowing you to invest in the future of your career and in your life outside of work.

The University also offers a comprehensive benefits package that includes:

• Competitive wages, paid holidays, and generous time off
• Continuous learning opportunities through professional training and degree-seeking programs supported by the
• Low-cost medical, dental, and pharmacy plans
• Healthcare and dependent care flexible spending accounts
• University HSA contributions
• Disability and employer-paid life insurance
• Employee wellbeing program
• Excellent retirement plans with employer contribution
• Public Service Loan Forgiveness (PSLF)
• Financial counseling services
• Employee Assistance Program with eight sessions of counseling at no cost
• with free or reduced rates in the Twin Cities metro areaPlease visit the for more information regarding benefits.
  How To Apply
  
  
  Applications must be submitted online. To be considered for this position, please click the Apply button and follow the instructions. You will be given the opportunity to complete an online application for the position and attach a cover letter and resume.Additional documents may be attached after application by accessing your "My Job Applications" page and uploading documents in the "My Cover Letters and Attachments" section.To request an accommodation during the application process, please e-mail employ@umn.edu or call (612) 624-8647.
  Diversity
  
  
  The University recognizes and values the importance of diversity and inclusion in enriching the employment experience of its employees and in supporting the academic mission. The University is committed to attracting and retaining employees with varying identities and backgrounds.The University of Minnesota provides equal access to and opportunity in its programs, facilities, and employment without regard to race, color, creed, religion, national origin, gender, age, marital status, disability, public assistance status, veteran status, sexual orientation, gender identity, or gender expression. To learn more about diversity at the U:
  Employment Requirements
  
  
  Any offer of employment is contingent upon the successful completion of a background check. Our presumption is that prospective employees are eligible to work here. Criminal convictions do not automatically disqualify finalists from employment.
  About the U of M
  
  
  The University of Minnesota, Twin Cities (UMTC)The University of Minnesota, Twin Cities (UMTC), is among the largest public research universities in the country, offering undergraduate, graduate, and professional students a multitude of opportunities for study and research. Located at the heart of one of the nation's most vibrant, diverse metropolitan communities, students on the campuses in Minneapolis and St. Paul benefit from extensive partnerships with world-renowned health centers, international corporations, government agencies, and arts, nonprofit, and public service organizations.At the University of Minnesota, we are proud to be recognized by the Star Tribune as a Top Workplace for 2021, as well as by Forbes as Best Employers for Women and one of America's Best Employers (2015, 2018, 2019, 2023), Best Employer for Diversity (2019, 2020), Best Employer for New Grads (2018, 2019), and Best Employer by State (2019, 2022).
  

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