Marketing Lifecycle Manager
Company: VirtualVocations
Location: Saint Paul
Posted on: September 16, 2023
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Job Description:
A company is looking for a Marketing Lifecycle Manager.
Key Responsibilities:
Collaborate with Marketing and Sales teams to define business goals
and develop a comprehensive Lifecycle Marketing strategy
Execute personalized and segmented campaigns to drive acquisition,
engagement, upsell, and retention
Manage two direct reports responsible for campaign-level strategies
and execution
Required Qualifications:
Proven experience in Lifecycle Marketing, preferably in a B2B SaaS
or technology business
Proficiency in Marketing automation platforms, CRM systems, and
analytics tools
Exceptional analytical capabilities and substantial experience in
AB testing
Strong project management skills and communication skills
Comfort working in a highly cross-functional environment
Keywords: VirtualVocations, St. Paul , Marketing Lifecycle Manager, Advertising , Saint Paul, Minnesota
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