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Marketing Lifecycle Manager

Company: VirtualVocations
Location: Saint Paul
Posted on: September 16, 2023

Job Description:

A company is looking for a Marketing Lifecycle Manager.
Key Responsibilities:

Collaborate with Marketing and Sales teams to define business goals and develop a comprehensive Lifecycle Marketing strategy
Execute personalized and segmented campaigns to drive acquisition, engagement, upsell, and retention
Manage two direct reports responsible for campaign-level strategies and execution

Required Qualifications:

Proven experience in Lifecycle Marketing, preferably in a B2B SaaS or technology business
Proficiency in Marketing automation platforms, CRM systems, and analytics tools
Exceptional analytical capabilities and substantial experience in AB testing
Strong project management skills and communication skills
Comfort working in a highly cross-functional environment

Keywords: VirtualVocations, St. Paul , Marketing Lifecycle Manager, Advertising , Saint Paul, Minnesota

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