Marketing Specialist
Company: Horton, Inc
Location: Saint Paul
Posted on: January 24, 2023
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Job Description:
Marketing Specialist
US-MN-Roseville
Job ID: 2023-2888
Type: Regular Full-Time
# of Openings: 1
Category: Marketing
Horton, Inc.
Overview
Horton, Inc., has an opening for a Marketing Specialist to work at
our Corporate Headquarters in Roseville, MN.
Company Information:
Horton, Inc., is a family owned, leading provider of engine cooling
solutions worldwide. Horton is a global organization with employees
and representatives in the U.S.A, Canada, Mexico, Germany, China,
and more! We offer our employees great potential for personal and
professional growth; competitive salary and benefit packages,
including PTO, Company Paid Holidays, 401K, Medical, Dental,
Vision, Flexible Spending Accounts, Life, AD&D, STD, LTD, LTC,
Education Assistance, and a dynamic work environment.
Position Summary:
The Marketing Specialist will help fulfill all responsibilities
related to promoting the Horton brand via both digital and
traditional marketing sales tools as well as supporting growth
through new tools and development.
Responsibilities
Marketing Specialist - Responsibilities:
Event Management and planning
Own the event planning process from start to finish which includes
but not limited to event registration, working with tradeshow
vendors to coordinate North America (US, Canada, and Mexico) shows,
promotional items and giveaways, product display and booth
messaging (literature, graphics, and video monitors)
Manage event calendar ensuring information is up-to-date, deadlines
are met and properly communicated to stakeholders for in-person and
online events
Maintain relationship with outside vendor for booth management,
product displays and messaging
Work with show management for booth selection and show services
Offer suggestions to raise level of show visibility including
advertising, sponsorships and other activities that position Horton
as a brand leader.
Assist Account Managers with strategizing creative engagement
concepts and executing on deliverables
Manage promotional item inventory budget from external vendors with
marketing management's guidance
Complete a post-show assessment including lead generation and what
worked and didn't
Content Development
Develop creative marketing content that drives customer engagement
and positions Horton as industry leader for both print and
digital
Assist and coordinate with various departments content to
communicate with staff via Horton's intranet site, email platform
and company digital displays
Create and publish marketing material in line with the marketing
plan to support lead generation campaigns, internal communication,
and external company updates
Occasionally produce copy for Horton's website/blog regarding
industry updates, event recaps and other related topics
Partner with Sales and Account Management staff to create custom
literature for field reps to utilize for customer engagements
Digital Responsibilities
Own the Social Media Channels, produce content, design, and video
that promotes the Horton brand.
Assist marketing leadership with providing creative agency
direction for paid ad initiatives on social media and search
engines
Produce consistent social media reporting to highlight
opportunities and successes
Optimize social media presence with customers across various
channels leveraging all tools available
Assist with coordinating setup of equipment and execution of
digital events including - webinars, vlogs, and podcast
Work with CRM team to design email templates for external
communications that builds customer engagement
Project Management
Assist with managing workflow of marketing task items via project
management tools
Prioritize marketing tasks and projects daily and communicate
effectively to stakeholders
Additional support to Product Management and Sales teams as needed
for specific assignments
Qualifications
Marketing Specialist - Required Qualifications:
Position requires a bachelor's degree in a Marketing or Business
field.
1-3 years of marketing experience.
15% travel
Marketing Specialist - Desired Qualifications:
Tradeshow experience.
Graphic Design experience.
Copy writing ability.
HTML/CSS proficiency
Fluency in another language is a plus; specifically German and/or
Spanish
Must be able to show legal authorization to work in the United
States. No Visa sponsorship provided. Relocation allowance may be
provided if the individual has all of the necessary
qualifications.
We offer a competitive salary and benefits package. To apply,
qualified candidates should log onto
https://careers-horton.icims.com .
EOE. Minorities/Women/Protected Veterans/Individuals with
Disabilities
For more information on Horton, Inc. please visit our web site at
www.hortonww.com .
No recruiters and no phone calls, please.
VEVRAA contractor/subcontractor Requesting Priority Referral of
Protected Veterans
PM17
PI201826805
Keywords: Horton, Inc, St. Paul , Marketing Specialist, Advertising , Saint Paul, Minnesota
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