Marketing Specialist

Company: Horton, Inc
Location: Saint Paul
Posted on: January 24, 2023

Job Description:

Marketing Specialist

US-MN-Roseville

Job ID: 2023-2888
Type: Regular Full-Time
# of Openings: 1
Category: Marketing
Horton, Inc.

Overview

Horton, Inc., has an opening for a Marketing Specialist to work at our Corporate Headquarters in Roseville, MN.

Company Information:
Horton, Inc., is a family owned, leading provider of engine cooling solutions worldwide. Horton is a global organization with employees and representatives in the U.S.A, Canada, Mexico, Germany, China, and more! We offer our employees great potential for personal and professional growth; competitive salary and benefit packages, including PTO, Company Paid Holidays, 401K, Medical, Dental, Vision, Flexible Spending Accounts, Life, AD&D, STD, LTD, LTC, Education Assistance, and a dynamic work environment.

Position Summary:
The Marketing Specialist will help fulfill all responsibilities related to promoting the Horton brand via both digital and traditional marketing sales tools as well as supporting growth through new tools and development.

Responsibilities

Marketing Specialist - Responsibilities:
Event Management and planning
Own the event planning process from start to finish which includes but not limited to event registration, working with tradeshow vendors to coordinate North America (US, Canada, and Mexico) shows, promotional items and giveaways, product display and booth messaging (literature, graphics, and video monitors)
Manage event calendar ensuring information is up-to-date, deadlines are met and properly communicated to stakeholders for in-person and online events
Maintain relationship with outside vendor for booth management, product displays and messaging
Work with show management for booth selection and show services
Offer suggestions to raise level of show visibility including advertising, sponsorships and other activities that position Horton as a brand leader.
Assist Account Managers with strategizing creative engagement concepts and executing on deliverables
Manage promotional item inventory budget from external vendors with marketing management's guidance
Complete a post-show assessment including lead generation and what worked and didn't
Content Development
Develop creative marketing content that drives customer engagement and positions Horton as industry leader for both print and digital
Assist and coordinate with various departments content to communicate with staff via Horton's intranet site, email platform and company digital displays
Create and publish marketing material in line with the marketing plan to support lead generation campaigns, internal communication, and external company updates
Occasionally produce copy for Horton's website/blog regarding industry updates, event recaps and other related topics
Partner with Sales and Account Management staff to create custom literature for field reps to utilize for customer engagements
Digital Responsibilities
Own the Social Media Channels, produce content, design, and video that promotes the Horton brand.
Assist marketing leadership with providing creative agency direction for paid ad initiatives on social media and search engines
Produce consistent social media reporting to highlight opportunities and successes
Optimize social media presence with customers across various channels leveraging all tools available
Assist with coordinating setup of equipment and execution of digital events including - webinars, vlogs, and podcast
Work with CRM team to design email templates for external communications that builds customer engagement
Project Management
Assist with managing workflow of marketing task items via project management tools
Prioritize marketing tasks and projects daily and communicate effectively to stakeholders
Additional support to Product Management and Sales teams as needed for specific assignments

Qualifications

Marketing Specialist - Required Qualifications:
Position requires a bachelor's degree in a Marketing or Business field.
1-3 years of marketing experience.
15% travel
Marketing Specialist - Desired Qualifications:
Tradeshow experience.
Graphic Design experience.
Copy writing ability.
HTML/CSS proficiency

Fluency in another language is a plus; specifically German and/or Spanish

Must be able to show legal authorization to work in the United States. No Visa sponsorship provided. Relocation allowance may be provided if the individual has all of the necessary qualifications.

We offer a competitive salary and benefits package. To apply, qualified candidates should log onto https://careers-horton.icims.com .

EOE. Minorities/Women/Protected Veterans/Individuals with Disabilities

For more information on Horton, Inc. please visit our web site at www.hortonww.com .

No recruiters and no phone calls, please.

VEVRAA contractor/subcontractor Requesting Priority Referral of Protected Veterans

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PI201826805

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