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Marketing Content Specialist

Company: Infinite Campus
Location: Saint Paul
Posted on: June 20, 2022

Job Description:

Marketing Content Specialist

Minneapolis/St. Paul MN (HQ)

Job Code:

# of openings:

Employment duration:
Full time

Pay range:

DescriptionJob Description

In a collaborative manner, help plan, develop, and create effective marketing communication materials. The Content Marketing Specialist thinks strategically and holistically; they are a gifted storyteller with a keen eye for detail and highly creative.

Job Responsibilities

Develop strategic marketing content that supports campaigns statewide/nationwide and are vendor and/or product specific.
Ability to translate technical product information into clear and easy to understand value propositions.
Effectively communicate key competitive messages and corporate mission.
Ability to conduct research and collaborate with internal subject matter experts, and external customers to create compelling content.
Work with internal departments (client relationship managers, training, support, competitive intelligence, product marketing, product management and sales) on an ad-hoc basis for departmental content needs.
Excellent communication skills. You are comfortable leading interviews and discussions with content contributors, subject matter experts, customers, and internal stakeholders to gain insights that inform content.
Demonstrated ability to write and execute compelling content such as blog posts, case studies, fact sheets, sales enablement collateral, emails, social media, video scripts, and website content.
Collaborating with marketing and sales team to find relevant information to create content.
Write, proofread, and edit content with a consistent voice.
Write clear content to promote our company/people/products/services.
Create concise, eye-catching, and innovative headlines and body copy.
Research and write a wide variety of topics for multiple platforms.
Work with supervisor and internal design staff to produce targeted materials.

Desired Background

5+ years of experience in writing marketing materials, understanding marketing strategy, and managing creative deliverables.
Bachelor's degree in marketing, journalism or communications.
Demonstrated written and verbal communications skills, including interviewing skills, copy writing, and editing.
Demonstrated organizational and time management skills, including the ability to manage several complex activities simultaneously and set priorities.
High level of proficiency with Microsoft Office. Basic knowledge of InDesign a plus.
High level of initiative and ability to self-motivate.
Work well independently and as a team.
Strong copy-editing skills and a keen eye for detail.
A love of writing and crafting the perfect message.
Experience working within the education sector is a plus.

Performance Expectations

Perform job responsibilities as directed achieving desired results within expected time frames and with a high degree of quality and professionalism.
Establish and maintain positive and productive work relationships with all staff, customers and business partners
Act as a respectful and effective liaison between Marketing and other departments while advancing marketing communication projects.
Demonstrate professional English grammar and spelling skills consistent with The AP Stylebook when editing and proofreading.
Demonstrate organizational and time management skills including ability to manage complex activities simultaneously and set priorities.
Manage multiple projects to completion within deadlines.
Exhibit initiative and the ability to self-motivate via a persistent and resourceful attitude.
Work an average of eight hours per day onsite and be willing to work longer hours during busy times.
Extend knowledge of communications and marketing best practices.

Position must adhere to the practices and procedures outlined in the master security guidelines.

*This position may perform job responsibilities directly for a customer contract, which may be subject to a more thorough criminal background check to include, but not limited to, fingerprints, outside the standard screening. If the position performs job responsibilities directly for said customer(s), employee is required to pass the specified criminal background check; meeting the requirements of the customer contract.

Infinite Campus, Inc. provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, Infinite Campus complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

Infinite Campus, Inc. expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Infinite Campus' employees to perform their job duties may result in discipline up to and including discharge.

Keywords: Infinite Campus, St. Paul , Marketing Content Specialist, Advertising , Saint Paul, Minnesota

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