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Marketing Communications Manager, Small Business Marketing

Company: Meta
Location: Saint Paul
Posted on: May 16, 2022

Job Description:

Summary: More than 7 million small business advertisers use Facebook every month to connect with customers. And over 200 million businesses use our free tools to connect with customers. We succeed when we help them grow their business. At Facebook, you can play a key part leading this movement on our Global Customer Marketing Small Business Marketing team. We are looking for a sales communications marketing professional for our small business audience.In this role, you will be responsible to enable Sales to generate revenue by creating engaging communications sequences and messaging. You will report to the Small Business Marketing Sales Enablement Lead and partner with Communications, Legal, Sales, and Product Marketing to help develop and deliver a consistent set of messages to drive a programmatic approach to sales execution. This includes driving key communications across the companys diverse areas of initiatives. You will design sales communication campaigns that explain Meta's efforts across Sales programs/channels, in privacy, online safety, economic opportunity, advertising, and inclusion. In this role, you will partner closely with our Frontline Communications Strategy Lead, stakeholders, and cross-functional teams to support initiatives that drive impact. To succeed in this role, you are willing to try new things and can manage numerous projects with tight deadlines. Things happen quickly at Meta, and to do great work, you need to be an enthusiastic team player who can work cross-functionally. You should also have the ability to work across multiple marketing disciplines and possess an understanding of small business.Required Skills: Marketing Communications Manager, Small Business Marketing Responsibilities:

  • Partner with Sales, Legal, Product, and Communication teams to develop compelling communications materials.
  • Devise sales communication strategies and guidance related to our initiatives.
  • Develop clear, concise, and differentiated internal communications to improve Sales understanding of Company programs, responses, initiatives.
  • Manage a consistent, professional cadence of internal communications and a 360-degree feedback collection process.
  • Coordinate with partners to roll out new or changed messaging to the sales teams. Serve as the first point of contact for questions and support.
  • Proactively engage with sales managers and sales representatives to gather qualitative feedback on messaging and use feedback to further optimize messaging, and share best practices.
  • Identify and define solutions to enhance sales communication strategy and flag problems with team members.
  • Plan and execute prioritized work by selecting an appropriate method to most effectively achieve project objectives.
  • Stay abreast of industry and market trends. Become an expert in Meta's media products, partners, narrative and audiences.
  • Work closely with leaders and global cross-functional teams, to activate proactive and reactive messages across Sales channels and to mitigate risk.Minimum Qualifications: Minimum Qualifications:
  • 8+ years of marketing and communications experience
  • A successful track record in creating sales communications that produces measurable results
  • Experience with online advertising industry and/or small and medium businessesPreferred Qualifications: Preferred Qualifications:
  • BA/BS degree
  • Experience creating sales communication strategies for both global and regionally-specific audiences
  • Experience thinking strategically through complex concepts and translating into easy-to-understand ideas
  • Analytical and problem-solving experience. Comfortable adapting materials based on data and insights
  • Experience effectively collaborating with multiple cross-functional partners and prioritize work against goals and deadlines
  • Strong project management and communication skills. Experience handling the pace and ambiguity that comes with working in a start-up environment
  • Experience using Meta Business products (Facebook Pages, Instagram Business Account, Ads Manager, Commerce Manager, etc.)
  • Experience working calmly independently and within teams, and maintain solid judgment in fast-paced environments
  • Deep understanding of sales processes including inbound lead response and outbound prospecting
  • Familiarity with or first-hand experience with small business challenges and needsIndustry: InternetEqual Opportunity: Facebook is proud to be an Equal Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Facebook is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@fb.com.

Keywords: Meta, St. Paul , Marketing Communications Manager, Small Business Marketing, Advertising , Saint Paul, Minnesota

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