Email Marketing Automation Specialist

Company: Horizontal Talent
Location: Saint Paul
Posted on: May 15, 2022

Job Description:

Job Description:- Collaborate with Innovative client Around the World Choosing where to start and grow your career has a major impact on your professional and personal life, so it's equally important you know that the company that you choose to work at, and its leaders, will support and guide you. With a diversity of people, global locations, technologies and products, Client is a place where you can collaborate with 96,000 other curious, creative client "At Client, we excel by combining our talents while leveraging creative and curious minds. This is most impactful when we center our objective at improving the customer experience. It's a privilege to work for such a great company, with amazing people, and leadership that cultivates a growth-mindset. Eric Hammes, executive vice president of Enterprise Operations at Client This position provides an opportunity to transition from other private, public, government or military environments to a Client career. The Impact You'll Make in this Role As a Digital Marketing Specialist within the Health Care Business Group you will have the opportunity to tap into your curiosity and collaborate with some of the most innovative and diverse people around the world. Here, you will be in a unique position to have a direct impact by being a subject matter expert in the digital marketing space, as well as, knowing the capabilities of our marketing technology stack that enables best-in-class customer experiences. As a valued team member within the area marketing center and partner to the divisional marketing teams, you'll get to: create simple and complex email campaigns that onboard, engage, and retain potential and current customers use email marketing concepts and metrics to measure and optimize our email campaigns, to improve open rates, deliverability, click rates, and conversion rates, and to achieve specific business goals research our customers' lifecycles and how they interact with our brand to understand the best ways to reach them through email support omni-channel marketing strategy and campaign development from a digital and technical perspective. Your Skills and Expertise To set you up for success in this role from day one, Client is looking for candidates who must have the following qualifications: Bachelor's degree or higher from an accredited institution 2+ years of email management experience preferred, not required Additional qualifications that could help you succeed even further in this role include: Proficient understanding of journey mapping, segmentation, and behavior targeting. Strong project management and analytical skills Excellent communication and interpersonal skills Ability to multi-task and quickly pivot Commitment to continuing professional development Proven experience working with Oracle Eloqua and Salesforce.com Self-starter who asks questions, learns quickly, and likes to problem solve

Keywords: Horizontal Talent, St. Paul , Email Marketing Automation Specialist, Advertising , Saint Paul, Minnesota