Marketing Communications Specialist

Company: Lyngblomsten
Location: Saint Paul
Posted on: May 15, 2022

Job Description:

Job DescriptionLyngblomsten is hiring a Marketing Communications Specialist to join its Marketing Communications Department. The specialist is responsible for producing and distributing a variety of materials through traditional and digital communication channels, with the goal of advancing Lyngblomsten's communication and marketing objectives. This position is a blend of writing and digital marketing.Key Responsibilities:

• Develop ideas and write content (e.g., feature stories, articles, web and brochure copy, fundraising copy, letters to constituents, news releases, case studies, social media posts) for Lyngblomsten's communication channels
• Prepare for writing assignments by conducting research and developing interview questions; conduct interviews and check facts
• Proofread and edit others' writing, ensuring compliance and consistency with brand and style guidelines
• Help maintain and optimize Lyngblomsten's websites and online presence
• Help develop, execute, manage, and monitor digital marketing initiatives, specifically, social media, email campaigns (includes helping manage email lists), and digital ads
• Take photos and prepare them for print and digital use
• Advise clients (i.e., internal departments) on options, pricing, and pros-cons of strategies and tactics
• Communicate regularly with project stakeholders, helping to ensure deliverables meet the project vision, specifications, and timeline
• Work occasional evenings and weekends, as neededDesired Skills & Experience:
  • Bachelor's degree in communications, journalism, marketing, digital media, or related field
  • 3 or more years of successful, related professional experience
  • Excellent writing, spelling, proofreading, and editing skills
  • Comfortable working on a PC platform
  • Experience with leveraging traditional and new media channels
  • Experience with tools used for website content management, email marketing, social media management, and CRM (we use Concrete5, GetResponse, and Agile CRM)
  • Knowledge of SEO/SEM best practices and trends and experience optimizing web content accordingly
  • Experience with digital analytics and online advertising a plus
  • Experience taking photos for publications using a DSLR camera a plus
  • Graphic design and pre-press experience a plus
  • Experience with Windows Suite (Microsoft Word, Excel, and PowerPoint)
  • Experience with Adobe Creative Suite programs (InDesign, Photoshop, Illustrator, Premiere Pro, and Acrobat Pro) a plus
  • High degree of accuracy and attention to detailsLyngblomsten is an award-winning Christian nonprofit organization serving older adults through healthcare, housing, and community-based services since 1906. Join our team, touch lives, and make a difference!Lyngblomsten does not discriminate in employment on any basis protected by law. Please tell us if you require any special arrangements during the interview process. Upon conditional job offer of employment, all applicants will be subject to a State of MN background study.We offer competitive pay and outstanding benefits, paid training, and scholarship opportunities.Our benefit package shows how invested we are in our employees. At 60 hours a pay period you are eligible for:
    • Affordable Medical and Dental
    • HSA account, plus Employer contribution of:​
      • $2100 annually for Single
      • $4200 annually for Family
      • Free Employee Life Ins. and LTD insurance
      • 200% match on of your 2% contribution to a 403B
      • Flex/PTO starting at 4.62 hours earned per 80 hours. (Up to 3 weeks the first year)
      • Short Term Disability Earn 56 hours per year.
      • 7 HolidaysLyngblomsten is an equal employment opportunity organization and affirmative action employer. Minority, Disability, Veteran, LGBTQ+.Powered by JazzHRKLaOFE6x3n

Keywords: Lyngblomsten, St. Paul , Marketing Communications Specialist, Advertising , Saint Paul, Minnesota