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Marketing Communications & Brand CW

Company: Horizontal Talent
Location: Saint Paul
Posted on: January 11, 2022

Job Description:

Job Description:-

  • Not around Product Brand management. Instead: Visual Identity, aligning to governance, tone of voice (message focused)Primary Responsibilities include but are not limited to the following:
    • Support relevant Brand articulation through brand development, product naming, co-branding strategy
    • Under Brand Manager supervision, this role will assist in the facilitation and development of Value Proposition or category positioning workshops and outputs
    • Enforce proper brand usage and visual/verbal/written/image identity
    • Develop the overall Communication strategy and plan to include creating and delivery of internal and external communications, messages, and supporting materials
    • Develops communications materials for targeted audience segments, including all levels of Client leaders, employees, and customers
    • Organizes and conducts communication activities including target audience research, designing/executing creative cross-media tactics (e.g.: web, video, blogs, virtual events, events/campaigns) engaging and inspiring employees around critical business initiatives.
    • Agency collaboration and management to execute projects
    • Builds communication plans including goals, stakeholder analysis, target audience segmentation, program branding, and communication tactics to support the overall change management efforts.
    • Implements communication plans that support the achievement of goals and strategic direction.
    • This includes the development of messaging, presentations, and program communications that concisely and compellingly address business and organizational needs.
    • Partners cross-functionally with colleagues to ensure alignment of program communication execution.
    • Gathering and reports on metrics to show engagement and reach of specific vehicles or campaigns.
    • Developing materials and interacting with internal stakeholders in the business groups to deliver communications and best practices
    • Assist in the execution and monitoring of the given Communication StrategiesAdditional Job Description
      • To set you up for success in this role from day one, Client is looking for candidates who must have the following qualifications:
      • Minimum of a Bachelor degree or higher from an accredited university is required
      • Minimum of (3) years of experience in Marketing and CommunicationsAdditional qualifications that could help you succeed even further in this role include:
        • Bachelor's degree or higher preferred in; Marketing, English, Journalism, Advertising, Public Relations, or Mass Communication from an accredited university
        • 3-6 years of Corporate or Business Communications experience is preferred
        • Strong interpersonal, written and team collaboration skills
        • Excellent writing skills, high level of creativity, and the ability to think analytically
        • In-depth knowledge of Microsoft Office 365 products including; PowerPoint, Excel, Outlook, Forms, and Word.
        • Experience working with email marketing software such as Campaign Launchpad or Eloqua
        • Ability to translate a strategic plan into the execution of a detailed tactical Communication Plan
        • Strong interpersonal and communication skills with the ability to persuade others in a matrix environment
        • Customer/client-centric mindset combined with contagious enthusiasm, passion, and curiosity
        • Superior time management and organizational skills and ability to meet deadlines
        • Experience aligning messaging across individuals, organizations, and types of communications
        • Ability to pull together a story and make it actionable
        • Comfort with ambiguity
        • Strong facilitation, presentation and communication skills
        • Strong project and time management, organizational skills and ability to prioritize
        • Strong attention to detail

Keywords: Horizontal Talent, St. Paul , Marketing Communications & Brand CW, Advertising , Saint Paul, Minnesota

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