Marketing Manager

Company: Shakopee Mdewakanton Sioux Community Gaming Enterp
Location: Saint Paul
Posted on: January 11, 2022

Job Description:

Job Summary: Responsible for the strategic development and execution of marketing promotions and events to drive profitable business growth for Club M members and entice new club membership. Oversees the implementation of events and promotions to retain existing guests and acquire new ones. Responsible for accurate budgeting and proforma memo for Board of Directors and Gaming Commission approval. In consultation with the Director of Marketing, Director of Database Marketing, and Business Intelligence, provide performance analysis against proforma forecast. Recommends new promotion concepts and ideas based on proforma results. Budget/Asset Responsibilities: Assists in the development of the annual budget for Marketing Department and special promotions and events. Monitors expenditures to ensure adherence to the budget including accruals, variances, and re-forecasting. Primary Duties:

• Works with Director of Marketing to understand and meet all Gaming Enterprise strategic initiatives and financial goals.
• Plans, manages, and oversees the implementation of marketing programs, special promotions, and events, including planning the prize structure and defining the promotion.
• Communicates with other departments regarding events and promotions and coordinates efforts to ensure smooth operations.
• Coordinates with Internal Audit and Gaming Commission to ensure all promotions and events are fully compliant with SMSC GE regulations, policies, and procedures.
• Works with Business Intelligence team to analyze data and make necessary recommendations to improve future promotions and guest experience.
• Plans and requests all promotional communications (printed collateral, IPTV, etc.).
• Develops off-the-shelf promotions that can be implemented quickly based on various triggers. Communicates and works with other departments to determine criteria/standard procedures for promotions usage.
• Works with the Database team to develop segmentation for emails and mail pieces to help drive promotion participation. Leads the creation of pro formas and provides necessary data to Business Intelligence for fully promotional post analysis.
• Receives and responds to all Guest Experience surveys regarding Promotions. Identifies opportunities and executes plans for improved guest experience.
• Conducts competitor research and analysis to ensure proper positioning in the market
• Demonstrates a working knowledge of the casino marketing industry. Keeps informed of new technologies and promotional offers and integrates new ideas as needed.
• Works with the Database team to develop gaming offers that utilize our Elite Bonusing Suite software, driving incremental gaming revenue. Evaluates modules and makes recommendations on addition or deletion of modules from library.
• Creates weekly schedules and assigns/manages tasks to accommodate workflow. Maintains an ongoing schedule of promotions
• Provides information and support to Director of Marketing with promotions. May also work with requesting departments on specific projects.
• Interviews, selects, hires and promotes team members. This includes team member training and developing, completing performance appraisals, disciplinary actions and terminations.
• Provides information necessary to generate reports on events and promotion results.Requirements Leadership Competencies:
  • A proven people leader with success building and leading high performing teams. Act as a leader of change and innovation across the business.
  • Skilled in proactively assessing organizational performance and aligning solutions with strategic and cultural initiatives.
  • Demonstrated success of strong relationship management and team building skills, with ability to influence leaders and team members at all levels within the greater organization. Experience with change management and rolling out small and large scale initiatives.
  • Outstanding written, verbal, interpersonal, coaching, and presentation skills with the ability to tailor messaging to the audience.
  • Strong collaborator who influences effectively with a variety of internal and external stakeholders at all levels.Job Requirements: Reflects MINIMUM EDUCATION, TRAINING, CERTIFICATION and EXPERIENCE required in order to meet the expectations of this job:
    • Must be 18 years of age or older.
    • Any combination of a post-high school education in Business, Marketing, or related field and experience in event-planning/promotions to equal seven years. Bachelor's degree preferred.
    • Minimum of three years of supervisory experience, preferably in a Hospitality or Casino setting.
    • Experience developing, organizing, and evaluating promotions as well as developing and documenting execution plans.
    • Ability to work collaboratively on cross-functional teams.
    • Experience in casino marketing systems preferred.
    • Advanced proficiency in word-processing, spreadsheets, database, presentation, and electronic mail.

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