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Social Media & Content Marketer

Company: West Academic
Location: Saint Paul
Posted on: November 22, 2021

Job Description:

West Academic is the leading provider of casebooks, study aids and other legal education materials in the US in both print and digital media formats. We are a growth oriented organization, dedicated to providing our customers with the best available legal education materials. We are looking for people to help us transform the legal education industry by bringing new technology and products to market.When you work with West Academic, expect to make an impact at any level. You'll have ample opportunities to dive into challenging projects and enhance and expand your skill sets.We value honest, ethical relationships, which is why our customers are at the core of what we do. We're a company that's committed to each other and our organization as a whole, and we're not afraid to adapt as business needs change. Your fresh ideas and willingness to learn will be welcomed. Being committed to each other means employees are respected, comfortable to express their ideas and valued for their unique voices and abilities. Here you will discover an inclusive environment and have the chance to collaborate with other curious and creative minds to develop educational materials for the next generation of lawyers and legal professionals.We have a current opening for a Social Media & Content Marketer to join our Marketing team. This role is responsible for planning, implementing, and monitoring the company's social media and content strategy to increase brand awareness, improve marketing efforts, and drive traffic/sales. We are looking for a detail-oriented, self-starter who is passionate about marketing, delivers results, and excels in a fast-paced environment.Job Responsibilities

  • Create consistent, meaningful content on all social media platforms, including writing and editing social media posts, improving customer engagement, and promoting social media campaigns
  • Reviews and edits posts and content to ensure that they are clear, concise, on-brand, and seek to preserve the company's image
  • Develop, implement, and manage social media content calendar
  • Use social analytics tools to monitor and evaluate the company's social media presence and performance
  • Write and edit engaging copy for blog posts, website content, and other platforms
  • Stay up to date with the latest social media best practices and technologies
  • Assist in email marketing execution
  • Ensure brand consistency in marketing and social media messages
  • Manage multiple projects simultaneously, with attention to detail, tenacity, and a focus on results
  • Perform other duties as assignedRequired Skills and Experience
    • Bachelor's degree in marketing, communications, or a related field
    • 1-2 years of experience with Social Media Marketing, Content Creation, Copywriting, Graphic Design, etc.
    • Knowledge of Instagram, Facebook, Twitter, LinkedIn, YouTube, and other social media best practices
    • Understanding of social media KPIs
    • Excellent writing, editing (photo/video/text), presentation, and communication skills
    • Knowledge of social media analytics and automation tools
    • Strong attention to detail and ability to multi-task projects and deliverables
    • Independently driven with the ability to work as part of a team
    • Desire to grow and expand abilitiesDesired Skills
      • Knowledge or experience with WordPress, Adobe Creative Cloud, and Mailchimp a plus
      • Direct experience in the legal field or information industry a plusAt West Academic, we provide a variety of benefit options to suit your individual needs. Full-time employees are offered a competitive benefits package that includes medical, dental and vision insurance, life insurance, paid time off and a 401(K) plan. We also provide benefits for your spouse or domestic partner and eligible dependents.We are committed to building a diverse and inclusive work environment that prioritizes the dignity and humanity of every employee. We strive to ensure every team member feels empowered to be their authentic self, irrespective of identity. We believe these tenets are vital to pursuing one's full potential in the workplace.Job Type: Full-timePay: $55,000.00 - $64,000.00 per yearBenefits:
        • 401(k)
        • 401(k) matching
        • Dental insurance
        • Flexible schedule
        • Flexible spending account
        • Health insurance
        • Health savings account
        • Life insurance
        • Paid time off
        • Parental leave
        • Vision insuranceSchedule:
          • Monday to FridaySupplemental Pay:
            • Bonus payEducation:
              • Bachelor's (Preferred)Experience:
                • Social media marketing: 1 year (Preferred)Work Location: One location

Keywords: West Academic, St. Paul , Social Media & Content Marketer, Advertising , Saint Paul, Minnesota

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