Digital Marketing Specialist

Company: Horizontal Talent
Location: Saint Paul
Posted on: April 3, 2021

Job Description:

Position Responsibilities* Work with the brand managers, creative and digital teams to update content on websites* Assist with digital campaigns including website set up and user acceptance testing* Manage location data within local listing platforms* Keyword research and analysis to better optimize website and local listing performance* Setup and monitor A/B testing* Generate digital performance reporting * Execute digital projects as assigned* Support franchisees with website and local listing content updates* Set up and issue resolution with franchisees on owned propertiesJob Requirements* Bachelor's degree in business, marketing, communications or similar* 2-5 years in digital or digital marketing experience* Exposure to a website CMS tools like WordPress* Experience with GoogleAnalytics and Google Optimize * Understanding of SEO and SEM strategy* Strong oral and written communication skills* Detail-oriented* Ability to manage multiple tasks and complex deadlines in a fast-paced environment* Experience working effectively in teams and collaborating with othersPreferred Qualifications* Experience with CRM and Marketing Automation tools such as HubSpot* Technical aptitude with ability to learn new tools quickly* Flexible and adaptable, comfortable with ambiguity and change* Knowledgable with HTML/CSS Day To Day* Zoom calls with team members* Franchise support through a digital ticketing system* Working with small team to make sure tasks are being completed and executed properly.,

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